In May Prime Minister MODI’s visit set off a wave of India hot, legions of science and technology in China have drawn village forward. Mobile phone makers show sales and market share at the same time, Foxconn is to spend 5 billion US dollars in India to build factories, and has not one but three to seek internationalization of the BAT, as if the eyes to the India market.
As early as in January this year, the Wall Street Journal reported that Alibaba to India “Taobao” Paytm invested about $ 575 million. Subsequently India issued twice the economic times, confirmed that Ali Baba, Foxconn, SOFTBANK jointly to the India business magnate Snapdeal has invested $ 500 million in news. Meanwhile, Ali, also reported a $ 700 million stake in India’s second-largest handset maker Micromax message, which was called by the media “India millet”.
Compared to Ali, before Baidu in the India market is almost blank, Li Mingyuan to India to participate in the global mobile Internet Conference News, caused the industry to Baidu to enter India guessing. But after 2013 set up the International Division, Baidu has been in Thailand, and Brazil, and Egypt and Indonesia set up branches and offices into the India market is expected.
Tencent is BAT first coveted in India market, May 14, 2013 app officially unveiled India and invited Parineeti Bollywood star Chopra and Varun Dhawan in its endorsement, perhaps localized operating credit, slightly in India’s market share reached 27%, far exceeding the same background Line and Snapchat. But after the micro Scout, Tencent’s business did not follow up.
Mobile phone manufacturers in the India market one after the other, struggling Internet giants see the dawn of internationalization. India’s demographic dividend and cell phone replacement boom provided a fertile ground for mobile phone manufacturers, while India local Mobile brand’s rise also in support of a big market for the mobile phone industry. But India did this sweet pastry for Internet companies such as BAT? From the following factors to be analyzed.
Japan is any guide, India markets a repeat tragedy
Japan and India are China’s two neighbors, although a lot of disparities in economic strength, it has a lot of similarities. First of all, there are some Chou Hua, but Japan politically, India hidden in the community. Second, India and Japan local lack of Internet giants, Google, Facebook, Yahoo, Amazon and other occupied the absolute market share. Thirdly, the two countries do not form their own culture on the Internet. Based on this, we take a look at BAT in the Japan market is not satisfactory.
Baidu since 2006 started the Japan project, 2008, Baidu Japan zhengshishangxian, followed by Baidu search, input method, paste it in Japan market drop. This to Yahoo and Google as a competitor to the sea, culminating in April 2015, failed.
Alibaba with a soft silver background, in the Japan market is not so smoothly. In 2002, the Alibaba international station launched on the basis of Japanese B2B platform, and in May 2008, and SOFTBANK in Japan to form a joint venture company of Alibaba Corporation, formally into Japan. The end of 2013, Alibaba operational adjustment and integration on the grounds off the Alibaba Japan stations, Japan business into Alibaba international station again. Since then, the Taobao again for cross-border e-commerce into Japan, but fruits still does not appear.
Tencent is the big three late Japan idea, is also the most ingenious. In 2012, Tencent and Japan carrier KDDI launched a Japanese version mobile QQ software, services intended primarily for Japan Chinese. After this, Tencent invested Aiming and 20577 curve into the Japan game market. But overall, the Tencent in the Japan market is still insignificant.
BAT in the India market failures in addition to powerful competitors, links and political factors should not be overlooked, of course, on the other hand, directly determines the modalities for the admission of the final success or failure. The case of Baidu, and Baidu input method has a great deal of help on the marketing in early 2013 Japan Government ban on Baidu input orders directly into Baidu in Japan market retreat of the culprit.
With Japan than India market to more complex, first in cultural difference than Japan, political stability is far inferior to Japan. Of course, the India Government and the “reform and opening” and huge Cheng developed a demographic dividend, BAT would not give up the cake in any case, Ali chose the investment curve into India, Baidu and Tencent’s strategy is not clear, I hope the three could find a reasonable way and avoid a repeat of Japan market’s mistakes. Base station construction Rashomon the people
India: BAT seat Internet?
Before seeing an article discussing why India can’t BAT to the Giants, but more from a macro perspective and India’s economic situation to elaborate, I think and talk about India Internet is there a place for BAT.
We first look India Internet status quo. Last year, India held the global mobile Internet Conference, India’s Internet development by domestic media relish, than it was 5 years ago and no one was even in China. From last September’s figures, India has 243 million Internet users, 19% per cent of the population; and the number of mobile Internet users to 185 million, penetration rate of only 15%. That is India the Internet has a lot of room for development, but what is all this to BAT?
Google India search market share as high as 97%,Facebook in India more than 116 million subscribers, even Facebook Messenger reached a market share of more than 53%. India e-commerce industry, in addition to Amazon, native Flipkart, Snapdeal, platforms, competition is very fierce. Whether BAT which are difficult in India marched into the market, and competitors to challenge the Giants are likely to defeat. It will be left to BAT two problems, one is how to enter the India market, second, choose business focus on India.
1th, I think the BAT may wish to learn from Google. Google enters India first copy to the free work environment when India and encourages booster United States network spirit of India to return. Then for Google employees to produce halo effects, not only improve the employee’s income, and improve the social status of staff, after all, in hierarchical India, income and status is particularly important. In fact in general or localized operations, local team, local environment, but also to fit the local culture.
Domestic science and technology giants at sea is also well versed in local operation truth, from the meters, Huawei and other mobile phone manufacturers in India, although India established store or even a production plant, all products in the sales. Combined with the BAT in the Japan market failed experiences, cultural integration more important than cultural invasion, in fact, Microsoft’s layout in China is a good example.
What’s business into India, Ali currently relies mainly on investment, Tencent then put the app. From the insane levels of mobile phone manufacturers, BAT once decided to enter India, strategic layout is not nothing more. However, the invasion of the Internet business and cell phone industries have a great deal of difference between domestic mobile phone manufacturers in India mainly rely on price to win, so-called strong brand recognition and brand culture but only. Simple view, left to BAT with two choices compete with Google, Facebook, Amazon, etc, to erode India market. O2O internally, Internet financial copy to India, has to face to develop new markets, developing user habits and other problems, and India’s Internet penetration is not optimistic.
India home best Internet talent is missing, BAT entrepreneur State of mind to enter India, produce a localization team, and incubation for domestic demand of applications and services, and perhaps also a thought. Or Yahoo Japan model, build a BAT India resident evil remake.
In any case, compared to highly developed countries in Europe and North America, such as the Internet, India for the BAT still full of possibilities. BAT’s big three in South-East Asia, South America and other underdeveloped areas of the Internet has made certain achievements, while India could become another rare international test sites.
Micro letter public number: spnews
Android Watches 